The idea is that one could condense the drama of an entire film into one frame. It is not a new idea; movie posters attempt to capture the essence of the film.
Is there one frame, one image, one picture, that sums up everything LOST?
Is it:
1. The graveyard next to the beach where many characters were buried?
2. Desmond turning the fail safe key?
3. Jack dying in the bamboo grove with Vincent at his side?
4. The smoke monster billowing above the tropical canopy?
5. The wreckage of Flight 815 on the beach?
6. John Locke in the coffin?
7. The imagine of the island deep under water?
8. The large pendulum device in the basement of Eloise's church?
9. Jack identifying his father's body in the Sydney morgue?
10. Flight 815 breaking up in the sky over the Dharma barracks?
In all the advertising posters for the show, the main element had always been The Island.